(WESTFIELD, IN) The ETI Network of Companies (ETI, ETI Fab, and ETI Controls) is proud to announce the promotion of Mason Tran to Director of Marketing. With extensive experience in market research, branding, and digital strategy, Mason has been instrumental in driving both customer engagement and business growth for ETI. In this new role, Mason will continue to spearhead marketing initiatives to elevate the company’s brand presence and customer experience across various channels.
At ETI, Mason has already demonstrated exceptional leadership by conducting comprehensive market research, including competitor and strategy analysis, which has helped identify key market opportunities and target customers. He developed and executed successful marketing strategies across a house of brands, utilizing paid, earned, and owned channels to increase visibility and conversion. Notably, Mason led efforts to improve SEO rankings on Google Search, while also decreasing the bounce rate by 20%. He designed marketing funnels that brought in 5+ loyal customers and drove a 17% increase in customer engagement.
Mason’s commitment to streamlining operations has reduced production time by 20% through the design and implementation of automated systems and ERP software for multiple brands. He has also leveraged advanced tools such as Google Analytics, and NetSuite to refine marketing strategies, track performance metrics, and ensure sustained business growth.
“I believe business and marketing go beyond converting leads into satisfied customers or simply introducing them to our products and services. My goal is to go beyond selling metal components or reliable products. I’m driven to build a brand that people love and trust, one that supports their business continuity and delivers a seamless customer experience, free from frustrations,” said Mason. “I’m excited to lead ETI’s marketing efforts as we continue to create strong, lasting relationships with our customers and elevate our brand to new heights.”